Co-ops Promote Development

More than 75 people attended the NEWfare conference on food and farm co-ops on Nov. 13 at Brown County Extension. Our first featured speaker, Michelle Schry, CEO and General Manager of People's Co-op in La Crosse and Rochester, inspired us with the story of how they have grown and contributed to the economic development of downtown La Crosse. We see their success as a model for how New Leaf Market Co-op can promote the develoment of downtown Green Bay.

Downtown Grocery Store? Make It New Leaf Market!

There’s been a lot of chatter this week about solidifying a downtown grocery store. Our response? The answer is New Leaf Market! When talking to friends and neighbors about this initiative, here are 5 quick hits that can help you explain what our store will be:

  1. New Leaf Market, you mean the Winter Farmers Market?
    No!  New Leaf Market will be a full-service (you can get your cheerios, Kashi & toothpaste), member-owned, cooperative grocery store that will feature local, healthy, fair-priced food for the community.  It will look like your neighborhood grocery store with aisles of produce, dairy, bulk foods, meats, beer & wine, non-perishables, health & beauty, deli, bakery and so much more.  Not open yet, but on its way!

  2. Membership?  I just want to shop there! 
    Everyone can shop at New Leaf Market! You don’t have to be a member-owner to enjoy the high quality food, fair prices and educational information provided by New Leaf Foods.  You just get added perks if you are.

  3. I want a Trader Joes/Whole Foods, will I like New Leaf Market?
    Absolutely!  If you want a Trader Joes or Whole Foods, you will want New Leaf Market!  We are the local, authentic option when it comes to healthy, whole foods.  We will carry many of the things you will find at either of those stores, but will offer more locally produced and grown food.  Plus it’s owned by OUR community. Not someone in another state, meaning more of our dollars spent at New Leaf Market will stay in the community. 

  4. You say Downtown, where? 
    New Leaf Market Co-op will be located at the corner of Main and Cedar Streets, in downtown Green Bay with good parking and public transportation access. One of the goals of New Leaf Market is to contribute to the revitalization of downtown.

  5. I want to shop there now!
    New Leaf Market Co-op will open as soon as we secure our financing.  Over 800 member-owners already support the vision of New Leaf Market having purchased their $180 share (one time cost), having pledged over $360,000 in member-owner investments and continuing to spread the word about New Leaf Market.  There is more work to be done, but we are taking the right steps.

Help make New Leaf Market the solution to Mayor Schmitt’s goal.  Become a member-owner hereThis e-mail address is being protected from spambots. You need JavaScript enabled to view it if you want to volunteer!

Join Us! New Leaf Market Co-op Member Owner Meeting

Join Us!  New Leaf Market Member-Owner Meeting

Wednesday, Sept. 10 at 6 p.m.

UW-Brown County Extension (1150 Bellevue Street)

Hello New Leaf Market Member-Owners,

Mark your calendars for the 4th Annual New Leaf Market Cooperative Member-Owner meeting on Wednesday, Sept. 10, 2014 at 6 pm at UW Brown County Cooperative Extension (1150 Bellevue St.).

Head to the Broadway Market early, then join us from 5 to 6 pm to check in, greet fellow New Leaf Market Co-op owners, visit with member vendors and enjoy light refreshments, coffee and tea. The actual meeting will start at 6 pm.


  1. Call to order
  2. Greetings and introductions
  3. Determination of quorum
  4. Proof of due notice of meeting
  5. Approval of minutes (Minutes are posted on the New Leaf Market website: Login and click home page tab, click meeting announcements & agenda)
  6. Annual reports of officers and committees
    • President
    • Membership & Marketing
    • Finance
    • Site selection
    • Capital Campaign
  7. Unfinished business
  8. New business
    • Amendment to Articles of Incorporation (Information is posted on website: Login and click home page tab, click meeting announcements & agenda)
    • Election of Directors
  9. Closing remarks
  10. Adjourn

The Nominating Committee recommends the following board candidates to the New Leaf member-owners:

  • Jim Lemsky
  • Tyler Lenz
  • Lynn Walter

For information about nominating criteria and descriptions of candidates, click here.

See everyone there,

New Leaf Market Board of Directors:

Peter Angilello, Library Media Specialist, Green Bay Area Public Schools
Heidi Fencl, Professor of Physics, UW-Green Bay
Carol Karls, Business &Community Development Manager, Wisconsin Public Service
Karen Early, UW-Cooperative Extension
Tyler Lenz, Cash Manager, Integrys Energy Group
Crystal Osman, Downtown Green Bay, Inc. & Olde Main Street, Inc.
Marilyn Sagrillo, Associate Professor of Accounting (Retired), UW-Green Bay
Lynn Walter, Founding Director, UW-Green Bay Center for Food in Community and Culture
Jim Lemsky, Interim Board Member, SR VP Europe (Retired) Hain Celestial Group

Nominees for New Leaf Market Co-op Board


2014 Nominations for the New Leaf Market Co-op Board of Directors
Recommended by the Nominating Committee

Recommended nominees were selected based on the following criteria:

  • Skills necessary for a successful board
  • Diversity of skills represented
  • Skill coverage in the following key areas - people who have experience in co-ops, retail grocery management, local food vendors and distribution, store design, marketing, legal, fundraising, and financing
  • Experience
  • Proven dedication and interest to the success of New Leaf Market Co-op through ongoing involvement with the co-op and/or organizations that will or have collaborated with the co-op

*The elected board directors will serve 3 years beginning with the first board meeting after the elections.

New Leaf Market Cooperative Nominee Background and Descriptions

James LemskyIn addition to my personal interest in New Leaf Market Co-op, I bring worldwide experience in marketing consumer products to the natural foods industry. I have contacts in the industry for sourcing products through my former company, which was the lead company in establishing USDA organic regulations, and through my service on the National Board of the Natural Foods Association. I will also use my budgeting and marketing skills to help New Leaf become a thriving business.

Tyler Lenz – I am the Cash Manager at Integrys Energy Group and have nearly a decade of experience in corporate finance exclusively within the treasury department of this organization.   I enthusiastically bring my financial experience to the New Leaf Market board to help support its mission and values.   I am the fourth generation in my family to have involvement in the grocery industry, as my grandfather previously owned and operated the small neighborhood grocery Lenz’s Keenway in Little Chute, WI.

As a lifelong resident of the Green Bay area, I have a great interest in seeing our community develop in a positive direction. Food choices and availability touch the lives of each one of our residents, and creating access to healthy and local food is an incredible way that we can make an impact in our community that will last for generations to come.

Lynn Walter I grew up on our family farm and worked my way through school as cook at a co-op restaurant in Madison, WI. On the farm, I learned that good food depends upon deep knowledge, hard work, and fertile earth—and that we should never take it for granted. At the co-op I learned the importance of working together as a community to promote healthy food access for everyone. As a founder of UWGB’s Center for Food in Community and Culture my goal has been to discover ways that people around the world are working to sustain good food, healthy people, and a fertile earth for generations to come.

My experience and passion for promoting healthy, local food will help sustain the time-consuming and complicated project of establishing New Leaf Market Cooperative. My vision for New Leaf Market Co-op is that it be a healthy community food hub for Northeast Wisconsin, connecting consumers, farmers, and artisan producers to support health and wellness, prosperous local farm and food businesses, good jobs, equitable communities, and a thriving local food economy.
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