Community-Owned Grocery Store? Make It New Leaf Market!

There’s been a lot of dedicated efforts to solidify a community-owned grocery store, featuring healthy, local food. Our response? The answer is New Leaf Market! When talking to friends and neighbors about this initiative, here are 5 quick hits that can help you explain what our store will be:

  1. New Leaf Market, you mean the Winter Farmers Market?
    No!  New Leaf Market will be a full-service (you can get your cheerios, Kashi & toothpaste), member-owned, cooperative grocery store that will feature local, healthy, fair-priced food for the community.  It will look like your neighborhood grocery store with aisles of produce, dairy, bulk foods, meats, beer & wine, non-perishables, health & beauty, deli, bakery and so much more.  Not open yet, but on its way!

  2. Membership?  I just want to shop there! 
    Everyone can shop at New Leaf Market! You don’t have to be a member-owner to enjoy the high quality food, fair prices and educational information provided by New Leaf Foods.  You just get added perks if you are.

  3. I want a Trader Joes/Whole Foods, will I like New Leaf Market?
    Absolutely!  If you want a Trader Joes or Whole Foods, you will want New Leaf Market!  We are the local, authentic option when it comes to healthy, whole foods.  We will carry many of the things you will find at either of those stores, but will offer more locally produced and grown food.  Plus it’s owned by OUR community. Not someone in another state, meaning more of our dollars spent at New Leaf Market will stay in the community. 

  4. You say where? 
    While New Leaf Market Co-op does not have a physical location yet, it will be located in the Green Bay area on a site with good parking and public transportation access. One of the goals of New Leaf Market is to contribute to the healthy and revitalization of our community.

  5. I want to shop there now!
    New Leaf Market Co-op will open as soon as we secure our financing.  Over 800 member-owners already support the vision of New Leaf Market having purchased their $180 share (one time cost), having pledged over $360,000 in member-owner investments and continuing to spread the word about New Leaf Market.  There is more work to be done, but we are taking the right steps.

Help make New Leaf Market the solution.  Become a member-owner hereThis e-mail address is being protected from spambots. You need JavaScript enabled to view it if you want to volunteer!

Member-Owner Update

Hello New Leaf Market Member-Owners,

Since moving on from the preferred site at 800 Main Street, public information regarding the site and progress has been pretty quiet. The Board wants to assure all members, that it is noisy behind the scenes! The New Leaf Market Co-op Board of Directors is working diligently to open the store to make your vision of a community-owned natural foods grocery a reality. We are focused on a couple of sites that meet our store requirements-in downtown Green Bay and outside of it. Developing store designs, plugging in precise figures from these, fine-tuning the business plan, determining the best financial strategy for rental and/or purchase options, and sourcing bank financing and other financial resources are our primary tasks.

To assure due diligence, we are consulting with attorneys, realtors, grocery designers, developers and financiers, construction engineers and architects, and local community leaders. Our national co-op development consultants said that New Leaf was right on track with other startup co-ops in our time from envisioning to store opening. We anticipate more information coming soon. In the meantime, thank you for your continued stick-to-it-iveness and patience as the team works to make this critical decision for the future of New Leaf in our community. 

New Leaf Market Board of Directors:

Peter Angilello, Library Media Specialist, Green Bay Area Public Schools
Karen Early, UW-Cooperative Extension
Tyler Lenz, Cash Manager, Integrys Energy Group
Crystal Osman, Downtown Green Bay, Inc. & Olde Main Street, Inc.
Marilyn Sagrillo, Associate Professor of Accounting (Retired), UW-Green Bay
Lynn Walter, Founding Director, UW-Green Bay Center for Food in Community and Culture
Jim Lemsky, SR VP Europe (Retired) Hain Celestial Group

Why I Joined New Leaf Market, Why You Should Too

It was a study in bounty and respect! As I unloaded beautiful oranges, bananas, apples, grapes, an array of lettuce, rich red tomatoes, yellow beets, and deep green beans, the colors and the shapes were a delight and stamped with confidence. Because they were purchased at an organic grocery, I knew they were grown pesticide-free, from the closest locations by trusted farmers. I also knew they would taste as good as they looked.


Since I was in Milwaukee, I took advantage of one of their organic stores with all this abundance. As I returned home, I felt deeply cheated because we don’t have this available . . . yet. Looking forward to the bloom of New Leaf Market Cooperative, I can’t wait for this kind of bounty to be ours in Green Bay! I can’t wait to not have to be concerned about what the chicken was fed or to be concerned about the additives injected into meats. As someone who loves to cook, I know that my artistic ventures will be so much better with untreated foods that are in a natural, not altered state.


New Leaf Market Co-op will evolve into a reality when there are enough members to launch the project. It is easy to put off joining since it is only now germinating, but now is the time to put our money where our mouth is. "I’ll send them a check when they’re closer to opening," is a natural reaction. However, the sooner you invest in a membership, the sooner we will all eat better, healthier and safer. So, please make it happen soon, please invest now!


Bon Appétit!

Susan Frost

Founding Member

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