Why Join New Leaf Market Co-op?


* Provide healthy food for our community
* Operate an economically sustainable enterprise that grows with the community
* Cultivate local and regional agricultural and food enterprises
* Contribute to the revitalization of our community and region
* Sustain natural resources and the environment
* Nurture community engagement and regional food security


* Patronage refunds
* Discounts on special items and events
* Having a voice by actively participating in democratic decision-making
* Electing and running for the Board of Directors
* Being part of a community committed to healthy living


* 40 quality jobs
* A 1.6 economic multiplier—employees and member/owners, and many suppliers are local.
* Support for local farmers and food producers
* Year-round market for local farm and food products
* An entry point for new farm and food products


* Downtown community-owned grocery store
* Promotes wellness and lowers health care costs
* Adds to attractions that make De Pere a destination - Fox River Trail, Voyageur Park and Kress Library
* Strengthen existing shopping center • Higher assessed value of building with renovation and expansion
* Investment in community through construction costs • Renovation of long-term vacant property


New Leaf Foods, Inc.—a non-profit organization supporting healthy food access and education—will have a community food hub and learning center on the 2nd floor of the building.

Seeking General Manager

New Leaf Market Co-op is seeking an energetic, community-oriented leader to serve as its General Manager, with the goal of opening the store’s doors in early 2018.

As the home of the Green Bay Packers, the greater Green Bay area is well-versed in the concept of a community-owned business. The store will serve as a regional destination for natural foods and the co-op shopping experience, since Northeast Wisconsin currently has few co-ops as compared to the rest of the state.

The chosen location of the store in vibrant downtown De Pere (in the Green Bay metro area) was the result of a market study that scored De Pere highest in the region with regard to demographics and community support of a co-op. All indicators show that New Leaf Market is positioned for steady and continued growth, and we seek a GM who is enthusiastic about continuing our successful start-up efforts. We are currently on track to have 1,500 member-owners before the store opens, with approximately two months until construction begins.

If you are interested in applying please see the General Manager Job Posting and Job Description.

Help Fund Membership for Healthy Food Access

At New Leaf Market's May 18 Celebration, founding members launch a new member drive with a generous anonymous gift of $2000 for scholarships for modest-income families who want to join the co-op. Need a scholarship? Click the Need a Scholarship tab under Join Us.

Loan Update and Membership

On April 14, New Leaf Market Co-op was approved for a $250,000 Brown County Revolving Loan! This strong support is grounded in your community-owned co-op’s contributions to Brown County’s economic development in the form of good jobs, a steady market for regional farm and food products, and the recirculation of profits to member-owners. The next step is a City of De Pere Revolving Loan Fund Application, which comes before the De Pere City Council for approval in May.

Increasing the number of member-owners is the last step to reaching the total financing goal! New Leaf Market Co-op already has 900 member-owners. To meet the county loan requirements, we need 600 more member-owners to begin construction by September.

What can you do to help close the deal?

1. Click the JOIN US tab and become a member-owner now, if you’re not already one of the first 900 charter members.

2. Encourage your friends & family to become member-owners. Person-to-person recommendations are the most powerful way to grow your co-op’s membership.

3. Share your talents and time. Join the New Leaf Membership and Marketing Team with a message to Tracy at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

UPDATE to Members

Thanks to your member-owner’s support, we celebrated some exciting news at our December 14th New Leaf Market Co-op Annual Meeting:

1. New Leaf Market Co-op has entered into a Purchase Agreement to acquire the commercial building at 320 Wisconsin St. in De Pere as our future home.

2. The City of De Pere received a $250,000 WEDC Community Investment Grant for the development of New Leaf Market Co-op.

Together co-op member-owners, volunteers and fundraisers are the driving force behind New Leaf Market Co-op. Its success depends upon us. Encourage your friends, family, and neighbors to join New Leaf Market Co-op; and Contact Us about volunteering and purchasing preferred shares.