NEWLEAFMARKET

Category: Business

Must-have features and technologies for on-demand apps

A smartphone has become a platform for receiving services in a new hassle-free way for users, and the distance between them and the service providers has decreased. The latter also got the possibility to build a robust online presence and connect to the target audience directly. Technology companies are another essential component in this process as they develop customized solutions to cater to consumer needs. Healthcare, education, retail, transportation, beauty, etc. – the list of industries taking advantage of the economy uberization is vast. Even the smallest companies or individuals-freelancers can instantly access the consumer base through third-party apps – deliver home-made food, rent out accommodation, offer childcare, cleaning, consulting services, to name just a few. Besides, clients have a tool to shape the market by assessing the quality of products and services through a rating system

1. Virtual search

Very often, consumers search for the same thing using different keywords. In many cases, they know what they want but cannot describe it precisely. Integrating visual search into retail shopping apps is an effective way to fulfill clients’ needs. They can print screen images from the web or take a photo in real life, and the system will offer the closest match to your range.

2. Voice search

Voice search and voice navigation are what can put an app in the vanguard. According to Google, 20 % of all searches are made with voice, and this rate will only increase. Artificial intelligence allows creating hyperlocal features, which means the app will recognize different languages and accents.

3. AI-based chatbots

If something goes wrong or consumers need consulting on products and services, a chatbot based on artificial intelligence is the trendiest way to be in touch with them. This technology is so advanced that it produces a human-like impression. It is also cost-effective as businesses do not have to pay a customer support team every month.

4. IoT

The Internet of Things is on the rise and designing software for this niche is very promising. In the future, smart devices will analyze health parameters, and the user will view findings and recommendations on their smartphone. The fridge will remember food habits and compile a shopping list or will stock up automatically. Apps that allow interacting with devices will be in high demand.

5. Drone deliveries

It is a tribute to contactless interaction, already tested by such giants by Amazon. However, it is possible that seeing drones that deliver morning coffee will become a common thing in the coming years. The new generation of apps must be an integral part of the logistics systems and have such an option as real-time delivery tracking.

6. Virtual presence

It seems to be a must-have feature in the new world of social distancing. Virtual try-on and similar tools integrated into shopping apps allow us to make better choices, reduce the number of returns, and increase overall client satisfaction. It is also a fun experience, which is an essential factor.

7. Time management

People are becoming less tolerant of time waste, let alone waiting in lines with others. An on-demand app must allow users to plan everything and get goods and services delivered at an exact time slot: e.g., to select food and beverages from a digital menu, choose the delivery zone (table in a restaurant), and get them served as soon as they enter the venue.

8. Contactless payments

We have already written about the trends in the fintech industry and the revolution of peer-to-peer payments. With blockchain technologies, financial transactions are incredibly safe and fast. The traditional POS terminals will be eliminated in the near future – users will order, get a bill, and pay through an app, so it must integrate with payment systems, e.g., Stripe.

Cost of on-demand app development

It depends on a variety of factors – scope, platform, technologies, etc. According to an insightful survey by Clutch (B2B ratings and reviews platform), which was held in 2015 and involved 12 leading mobile app developers, the median cost of developing an iPhone app is between $37,913 and $171,450 (excluding maintenance and updates). The participants were asked to estimate the number of hours necessary to design a fully-fledged product. Then the hours spent on each development stage were multiplied by average hourly rates in the US market. Outsourcing mobile app development to a dedicated team in other destinations like Ukraine is the way to lower costs. costs.

To calculate the exact budget, most software firms offer a Discovery Phase – the pre-development investigation stage, which, among others, aims to assess the commercial viability and potential of a product.

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According to the Blackthorn Vision website.

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Grow Your Business With These Simple Email Marketing Tips

If you want to learn what it takes to become successful with a subject like email marketing, then the tips from this article are going to help you a lot. You want to read through this article with care and see what tips from it, you can use to help to market your site or sites.

Be sure of all the colors you use in your email are neutral. If colors are too bland, the customer may not want to read the article. On the other hand, if the colors are too bright, it could frustrate the reader. Try to stick with neutral colors, like black, gray, and white.

If you buy a list of emails to send to, check and make sure it is up to date. Sometimes lists for sail might match your target demographics but be woefully out of date. The number of addresses now defunct can be as high as 25% of the overall list.

Provide subscribers with a way out. Place an “unsubscribe” link in your emails or on your website to allow them to remove themselves from your list. You should also set up your list to cull itself by removing subscribers after a particular number of messages prompt no response or action from the recipient. This prevents your emails from becoming annoying to disinterested subscribers and preserves your image.

The easier it is to subscribe to your email newsletter, the more subscribers you will have. If you have a physical store, ask your customers for their email address when they make a purchase. If you sell on a website, ask them for their address when they are ready to check out.

When you are having your customers provide their email address to you during the sign-up process. Make sure that you have the clear disclaimer visible that you will be undertaking email marketing campaigns. Try to give the consumer an indication of how often you intend to make use of their addresses so that they are not unaware.

Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.

Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.

You should now start to feel more confident when it comes to seeing success with your site or sites. You want to be sure that you apply all the knowledge you gained today with confidence because when you do that you have fun and just become successful with ease as you progress.…

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Forex Tricks That Can Help You Out

Trading with Forex is all about understanding numbers and how things trend. It’s also about understanding how certain currencies work against each other. These things can be difficult to learn unless you’re looking in the right place. In this article, we will shed some light on certain aspects of Forex to help you better understand how to profit in the market.

If you are new to the trading market, you should begin your account with a small initial deposit. This minimizes your losses if you were to lose your money. Instead of depositing more money, you should try to make gains through the money that you initially invested, and then place the money into further investments.

To maximize your safety in the market, set goals. If you make a certain trade, determine where you would like to get out, from a high and low point.

To make any kind of money from trading, you need to be able to recognize the current markets. You also need to have some self-awareness: you need to be able to recognize how much of a risk you are willing to to take. It is important to look at your own goals, and not go overboard and also not invest to little.

When trading, leveraging is a very helpful tool for just about anyone. Many people new to trading often make the mistake of utilizing a large leverage, and can easily lose money because of this. When leveraging, you need to take extra care of what you are doing and catch the potential mistakes.

Being careless with what you are trading, or being ignorant has caused many to people to fail. If a stock is already losing, there is no point in putting more money into it. Common sense tells us that this is a bad idea, but so many people seem to not pay attention and do it anyways. Make sure you are knowledgeable about your trades, and listen to your gut feelings when buying.

A great Forex trading tip is to record all of your successes and failures. Recording all of your successes and failures is crucial because it allows you to be able to see what has worked for you in the past, and what hasn’t. Keeping a notebook or a diary is all you need.

A great forex trading tip is to use an automated system if you feel that you need it. If you’re the kind of trader that just can’t keep emotion out of it, then using an automated system is definitely for you. It will react to trades and losses accordingly, so you never make a foolish decision.

When trading in the Forex market, never risk more than 5% of your account at any one time. This means that about 5% of the money in your account should be actively traded. Since Forex trading uses very high leverages, limiting yourself to trading only 5% of your account means that you will never lose more than what you have available.

It’s all about profiting at the end of the day. No one gets into Forex in order to just break even. If you can follow the advice in this article, you should be well on your way to understanding how to use Forex to your advantage to make a nice living. Start slowly and always remember to keep learning.…

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Search Engine Optimization On Your Mind? We Have Your Fix!

If you want to rise above your competition, you will have to do search engine optimization. Doing so means knowing the techniques to bring up your rank. This article will not only detail hot methods to launch your site’s ranking into the stratosphere, but also tell you what methods don’t work all that well.

Try switching to writing in search engine optimization style to enhance your search results. In SEO style, you want to use relevant keywords wherever and whenever they are a logical choice, while keeping your article flow intact. As search engines work partly by locating keywords and evaluating their density, this should improve your search engine rankings.

You want to utilize header tags. At times the headers are too large, but CSS can be used to make size changes. Since search engine use headers in the ranking of websites, these tags are very important. Use both H1 and 2 tags to emphasize the things most important about your site so that something worthwhile turns up on search engines.

Try to avoid using a lot of symbols like underscores in a URL. Such language baffles any search engine, and therefore you should endeavor to develop true names for each URL that include an applicable keyword that makes sense in context.

Employ a product feed for the purpose of expanding the customer base that is yours and increasing your website traffic. This will help you build a positive online presence. Feeds like this detail your services and products with images, descriptions and prices. Submit your blog posts to shopping comparison websites and all of the major search engines. Make sure to include a place where loyal customers can sign up to monitor your feed.

After deciding on your keywords, be sure to place them in the title of your web page. Your title will make an important impression on your site’s visitors, so choose a title that is both intelligent and relevant. This will cause your site to be clicked on because it best fits what the search engine user typed in.

Make sure to include keywords in URLs of specific pages. If that URL has symbols and numbers that people probably won’t search for, then that page may not rank as highly in the search engines. Including keywords that are important and relevant to the site can really improve rankings and traffic.

Make sure to have a good description tag to get your site’s search engine ranking up. An efficient description tag should not exceed 30 words in length. This page should be smaller than 100 KB in size.

Don’t use a ton of keywords. Your site should have about a dozen keywords that everything else is centered around. Make use of tools that analyze the numbers and target the right keywords and phrases.

Putting your website in a prime place to be found is what search engine optimization is all about. The article you have just read gave you multiple tips on how to make this happen for you. Applying these simple tricks will get your website noticed in no time, so increase your traffic today!…

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Social Media Marketing Strategies That Really Work

When Facebook and Twitter were young, people generally used them to share casual moments with their friends. While many people still have a strictly personal presence on these sites, they are also becoming an increasingly popular way for businesses to connect with potential customers. Check out the following article to learn how to market any product or service using social media.

If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.

In order to make social media marketing efforts attractive to customers, utilize special discounts and deals open only to followers. When they notice deals open only to Facebook followers, they are sure to give you greater attention and share the information with friends.

Make use of social media marketing in order to create storefronts that are easier for your users to use. Additionally to your website, you can make a Fecebook store that will be accessible from any posts you make. There are some users who frequent Facebook. Giving these users an easy option to purchase your items, without having to leave Facebook, can work to your benefit. In this, you can get sales from customers that would rather stay on Facebook than leave it for your dedicated ecommerce website.

You may want to either write a blog for someone else’s site or let someone else write a guest blog on yours. This can help you generate extra traffic. If you are ever invited to guest blog somewhere else, make sure you can get a back link out of the deal. Your guest blogger should be allowed to reciprocate this action. You are likely to get more traffic from your guest bloggers followers.

Make sure that your social media strategy links up with your target audience on the networking sites that they tend to favor. People are now accustomed to using social media sites every day, so giving them fast access via Twitter, Linkedin or Facebook is a great method to ensure they can access your information instantly when you post.

Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with a one-sided point of view.

YouTube has a huge and active user base and you need to be involved in it for successful social media marketing. Posting videos is a great way to get users involved, but you also have to be involved in the larger community as a whole. Posting comments and talking about other videos related to your industry will attract new users to your profile.

Reorganize your perception of social media tools. A lot more goes on than idle gaming and bite-sized communications. You can use it to bring in a whole new audience. This tips you just read have opened up the world of social media to you. Sign on to some of these popular websites, and get to work!…

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Your Business Can Win With These Tips About Social Media Marketing

Having a successful business online can be challenging. It can be hard to attract people who want to buy your products or services, so you have to go and find them. Marketing with social media can be a great way to do this. Here are some effective social media tips that will make you a success.

Make sure your blog has excellent content that engages, educates, and inspires. A great blog serves as the cornerstone of your social media marketing. When you create content that people cannot wait to read, they will keep coming back. The bottom line is that good content is what is behind any type of media, and social media marketing is no exception.

When you open up a social site, the idea is to have a large following. Get a jump on this by inviting every single person you know to join you. The main reason here, especially on Facebook and Twitter, is that the activities they perform are available via their profiles. So while your sister’s neighbor’s boyfriend might not be interested in your business, people in his network might be.

Try to collaborate with other people and companies when using social media. When they link to your content or share your content, you are being exposed to a brand new group of fans and followers. Return the favor and link to their content as well. The more people who link to your content and social media posts, the better off you are.

Make sure all of your posts and articles have a Facebook button at the top. This button makes it easy for your readers to share your content on Facebook. Most people will not wish to share your content on Facebook if they have to go through copying and pasting a link.

Whenever you post something on your blog or update your website, write a Facebook post right away. Perhaps you should plan ahead and write your post in advance so that you are not rushed to do it. Remember that people subscribed to your Facebook posts to be updated about what you are doing.

Add a tag to your Twitter posts. Certain subscribers are updated if you use tags. Make thoughtful selections of your hashtags and think of groups of which your target audience are interested.

Consider outsourcing when beginning a social media marketing campaign. There are a number of highly qualified and experienced sources that you can use to optimize your social media marketing results. It may cost more than doing it yourself, but the potential increase in business due to their experience in social media marketing will likely be worth it.

When you place advertising on your social media pages, pay attention to the location of the ads on the page. If your ad isn’t optimally located for maximum visibility, your business won’t get increased exposure from it.

Use these tips to make your business stand out on the internet. It will be much easier to get people to visit your website once you start putting these social media marketing tips in place. Once you see results, you’ll be even more motivated to stick with this great way of marketing.…

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Ready To Grow Your Business? Try Using The Social Media Sites

Have you been thinking about marketing your business through social media but not sure where to start? This article will walk you through the main branches of the social media tree as well as show you ways in which you can cash in on the millions of people visiting these sites daily.

To make your social media marketing campaign successfully market your brand, sell yourself as an industry authority. Instead of plugging your products, produce engaging content that entertains, educates and even inspires people. If you happen to create something that goes just a little viral due to the share button, your company name is getting out there.

Provide a way for people to sign up for email alerts when you post new blog posts. Whether you’re just putting up a post rehashing a previous topic or writing about a new product, giving followers a way to stay connected works, even if this type of social media marketing is more recognized as older way to utilize Internet marketing.

If you are considering social media marketing, the first thing you should do is sign up with as many social media websites as possible with your preferred account names. These account names should include your business names. This is particularly important for websites like Twitter where your account name is your displayed name. As time goes on, it will become more and more difficult for you to get the account name that you want. Reserve those names now.

Post links to other blog posts and have bloggers feature your content on their website. This will work if you return the favor and if bloggers see your blog as a good way to get publicity. Make sure there is no conflict of interest between you and the blogger who is going to feature you.

When running a social media marketing campaign, brag about how many followers you have from time to time. If someone sees that 1500 people are following you, they may join up too just so they do not get left out of what their friends already know about. The desire to stay in the know and be trendy can be your friend.

You must identify your target audience or you will fail at marketing through social media. Your best bet is to learn as much as possible about your target market, including their social media preferences and behaviors.

There are negative aspects of social media marketing, so be prepared for them. Social media is great when you get praise, but there is also a negative side to it. Don’t turn on customers that are upset and try your best to make things right.

One of the most effective and appealing methods of attracting social network users is to offer engaging and appealing contests, bonuses and rewards. Once customers become interested in your contest, they’ll share its existence with their friends and you will get lots of people involved. That’s how social media works. Your contest must be a positive situation – ensure it is fun, simple to enter, and includes a prize your customers would really want to win. A creative way for people to enter would be by designing your company a new logo, or one for an upcoming product.

By utilizing social media, you have found the hub of where people go to get information. Using this to your advantage will get you ahead in marketing your business. This article was designed to show you how and where to effectively use social media to increase your bottom line.…

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