Category: Business News
Must-have features and technologies for on-demand apps
A smartphone has become a platform for receiving services in a new hassle-free way for users, and the distance between them and the service providers has decreased. The latter also got the possibility to build a robust online presence and connect to the target audience directly. Technology companies are another essential component in this process as they develop customized solutions to cater to consumer needs. Healthcare, education, retail, transportation, beauty, etc. – the list of industries taking advantage of the economy uberization is vast. Even the smallest companies or individuals-freelancers can instantly access the consumer base through third-party apps – deliver home-made food, rent out accommodation, offer childcare, cleaning, consulting services, to name just a few. Besides, clients have a tool to shape the market by assessing the quality of products and services through a rating system
1. Virtual search
Very often, consumers search for the same thing using different keywords. In many cases, they know what they want but cannot describe it precisely. Integrating visual search into retail shopping apps is an effective way to fulfill clients’ needs. They can print screen images from the web or take a photo in real life, and the system will offer the closest match to your range.
2. Voice search
Voice search and voice navigation are what can put an app in the vanguard. According to Google, 20 % of all searches are made with voice, and this rate will only increase. Artificial intelligence allows creating hyperlocal features, which means the app will recognize different languages and accents.
3. AI-based chatbots
If something goes wrong or consumers need consulting on products and services, a chatbot based on artificial intelligence is the trendiest way to be in touch with them. This technology is so advanced that it produces a human-like impression. It is also cost-effective as businesses do not have to pay a customer support team every month.
4. IoT
The Internet of Things is on the rise and designing software for this niche is very promising. In the future, smart devices will analyze health parameters, and the user will view findings and recommendations on their smartphone. The fridge will remember food habits and compile a shopping list or will stock up automatically. Apps that allow interacting with devices will be in high demand.
5. Drone deliveries
It is a tribute to contactless interaction, already tested by such giants by Amazon. However, it is possible that seeing drones that deliver morning coffee will become a common thing in the coming years. The new generation of apps must be an integral part of the logistics systems and have such an option as real-time delivery tracking.
6. Virtual presence
It seems to be a must-have feature in the new world of social distancing. Virtual try-on and similar tools integrated into shopping apps allow us to make better choices, reduce the number of returns, and increase overall client satisfaction. It is also a fun experience, which is an essential factor.
7. Time management
People are becoming less tolerant of time waste, let alone waiting in lines with others. An on-demand app must allow users to plan everything and get goods and services delivered at an exact time slot: e.g., to select food and beverages from a digital menu, choose the delivery zone (table in a restaurant), and get them served as soon as they enter the venue.
8. Contactless payments
We have already written about the trends in the fintech industry and the revolution of peer-to-peer payments. With blockchain technologies, financial transactions are incredibly safe and fast. The traditional POS terminals will be eliminated in the near future – users will order, get a bill, and pay through an app, so it must integrate with payment systems, e.g., Stripe.
Cost of on-demand app development
It depends on a variety of factors – scope, platform, technologies, etc. According to an insightful survey by Clutch (B2B ratings and reviews platform), which was held in 2015 and involved 12 leading mobile app developers, the median cost of developing an iPhone app is between $37,913 and $171,450 (excluding maintenance and updates). The participants were asked to estimate the number of hours necessary to design a fully-fledged product. Then the hours spent on each development stage were multiplied by average hourly rates in the US market. Outsourcing mobile app development to a dedicated team in other destinations like Ukraine is the way to lower costs. costs.
To calculate the exact budget, most software firms offer a Discovery Phase – the pre-development investigation stage, which, among others, aims to assess the commercial viability and potential of a product.
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According to the Blackthorn Vision website.
Grow Your Business With These Simple Email Marketing Tips
If you want to learn what it takes to become successful with a subject like email marketing, then the tips from this article are going to help you a lot. You want to read through this article with care and see what tips from it, you can use to help to market your site or sites.
Be sure of all the colors you use in your email are neutral. If colors are too bland, the customer may not want to read the article. On the other hand, if the colors are too bright, it could frustrate the reader. Try to stick with neutral colors, like black, gray, and white.
If you buy a list of emails to send to, check and make sure it is up to date. Sometimes lists for sail might match your target demographics but be woefully out of date. The number of addresses now defunct can be as high as 25% of the overall list.
Provide subscribers with a way out. Place an “unsubscribe” link in your emails or on your website to allow them to remove themselves from your list. You should also set up your list to cull itself by removing subscribers after a particular number of messages prompt no response or action from the recipient. This prevents your emails from becoming annoying to disinterested subscribers and preserves your image.
The easier it is to subscribe to your email newsletter, the more subscribers you will have. If you have a physical store, ask your customers for their email address when they make a purchase. If you sell on a website, ask them for their address when they are ready to check out.
When you are having your customers provide their email address to you during the sign-up process. Make sure that you have the clear disclaimer visible that you will be undertaking email marketing campaigns. Try to give the consumer an indication of how often you intend to make use of their addresses so that they are not unaware.
Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.
Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.
You should now start to feel more confident when it comes to seeing success with your site or sites. You want to be sure that you apply all the knowledge you gained today with confidence because when you do that you have fun and just become successful with ease as you progress.…
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Your Business Can Win With These Tips About Social Media Marketing
Having a successful business online can be challenging. It can be hard to attract people who want to buy your products or services, so you have to go and find them. Marketing with social media can be a great way to do this. Here are some effective social media tips that will make you a success.
Make sure your blog has excellent content that engages, educates, and inspires. A great blog serves as the cornerstone of your social media marketing. When you create content that people cannot wait to read, they will keep coming back. The bottom line is that good content is what is behind any type of media, and social media marketing is no exception.
When you open up a social site, the idea is to have a large following. Get a jump on this by inviting every single person you know to join you. The main reason here, especially on Facebook and Twitter, is that the activities they perform are available via their profiles. So while your sister’s neighbor’s boyfriend might not be interested in your business, people in his network might be.
Try to collaborate with other people and companies when using social media. When they link to your content or share your content, you are being exposed to a brand new group of fans and followers. Return the favor and link to their content as well. The more people who link to your content and social media posts, the better off you are.
Make sure all of your posts and articles have a Facebook button at the top. This button makes it easy for your readers to share your content on Facebook. Most people will not wish to share your content on Facebook if they have to go through copying and pasting a link.
Whenever you post something on your blog or update your website, write a Facebook post right away. Perhaps you should plan ahead and write your post in advance so that you are not rushed to do it. Remember that people subscribed to your Facebook posts to be updated about what you are doing.
Add a tag to your Twitter posts. Certain subscribers are updated if you use tags. Make thoughtful selections of your hashtags and think of groups of which your target audience are interested.
Consider outsourcing when beginning a social media marketing campaign. There are a number of highly qualified and experienced sources that you can use to optimize your social media marketing results. It may cost more than doing it yourself, but the potential increase in business due to their experience in social media marketing will likely be worth it.
When you place advertising on your social media pages, pay attention to the location of the ads on the page. If your ad isn’t optimally located for maximum visibility, your business won’t get increased exposure from it.
Use these tips to make your business stand out on the internet. It will be much easier to get people to visit your website once you start putting these social media marketing tips in place. Once you see results, you’ll be even more motivated to stick with this great way of marketing.…
DetailsForex Tips From The Best To Help You Succeed
The foreign exchange market, or forex, can be a great way to earn money. However, forex trading is risky. The majority of forex traders wind up losing money, and if you don’t want to be one of them, you shouldn’t enter into trading unprepared. Here are a few tips that will help you make smart decisions while trading.
Never add money to a losing trading in the foreign exchange markets. It might be tempting to add to a losing trade in hopes of a more lucrative payout, but the chances are good that the trade will just continue to lose. If a trade does start to show signs of succeeding, there will still be time to add to it.
When starting off in forex trading, keep your margins small. It can be tempting with forex trading to become heavily leveraged, investing money that you do not actually have. As a novice in forex trading; however, you are more likely to lose than you are to win. If you are losing on a high margin, you end up paying out much more.
To decrease the risk you run, start with a lower leverage account. This will allow you to get experience and start making a profit without risking a great loss. Conservative trading early in your career will give you practice, help you refine your strategies, and make success more likely once you switch to riskier trades and a standard account.
One tip to working in the trading market is to take notes on everything you do. Write down exactly what you have done with your trades, and if you made or lost money. You can then look over your notes from time to time and see exactly what you did right, and learn from what you did wrong.
Do not underestimate the power of experience. Make trades, study, and learn. The best Forex traders are those who have been doing it the longest. An experienced trader can see what looks like a great trade on the surface, but they’ll know from experience that it’s not a good bet. Keep practicing your skills as that is the only way to learn.
If you are an experienced stock trader looking to start trading in forex markets, learn the differences. For example, it is often good strategy to “buy and hold” stocks but the opposite is true with forex trading. Avoid losing money by using stock trading practices by learning about how forex is different than the stock market.
Watch out for Forex frauds out there. There’s always some type of software breaking onto the scene, making big promises of quick riches, but you can bet that they’re utterly worthless. Always stick with solid, user-reviewed products and methods that actually work for other people. Those other programs might be enticing, but they’re garbage.
Whether you’re looking to trade as an investment or would like to trade for a living, you need knowledge to succeed at forex trading. Thanks to the advice in this article, you have information you can use to make educated trading choices. If you follow our tips, you have a good chance of reaching your forex goals.…
DetailsThe Importance Of Proper Timing With Mobile Marketing
You’ve done it. You’ve created a business. Now it’s time to start using mobile marketing to promote it. You probably have tons of questions on how to start and what to do, but don’t worry, this article can help you. Listed below are some tips that will help you get started with your mobile marketing aspirations.
Use dedicated short code. The can be pricey, but they insure that you keep your brand intact. Avoid shared short codes if you are a larger company. Not only because you want people to recognize your own code, but there may be some legal consequences if the other company sharing the same code abuses the system.
Try not to add files to your message. If possible, you should only include a link. Adding large files, like pictures, to a message will only frustrate the customer, because you are adding to the download time. Also, you may be costing them extra money just to be able to view what you have sent.
Make a social marketing policy. Every business should have policies to help dictate proper behavior, and mobile marketing is no different. You should make sure that every member of your company is aware of and understands that policy, and take steps to ensure that it will be followed in any event.
When developing content for mobile marketing, be sure that you portray a sense of urgency along with a reason for your customer to perform at least some type of action. This is important because the fear of missing out on something special is one of the best sales techniques in existence. Also, without an action for the customer to take part in, you are failing to bring in any immediate business.
When defining your goals for your mobile marketing campaign, always make sure to keep them both manageable and feasible. There’s nothing quite as damaging to a campaign like this than to set really high expectations, and what’s worse is that some marketers try complicated methods while thinking they will help. Keep things simple and doable.
Even though you’re marketing in the mobile world, you still have to make sure that you keep improving your efforts outside of this realm. Allowing other areas of marketing to lapse and putting too much focus on mobile marketing will hurt your business, no matter how well your mobile marketing is doing. Use your calendar and task list to allot regular times for each kind of marketing campaign.
If you are trying to phone or text people, keep in mind that the most important word here is “people”. Realize that is an issue and act accordingly.
There are a lot of tools available to you as a mobile marketer, so make sure that you’re always willing to utilize them. Today’s modern mobile devices not only have the ability to call and text, but they play and record videos too. This means there are quite a few ways you can interact with your customers.
Now you should be much more prepared when it comes to mobile marketing. If you thought that you were ready before, well you should now be an expert! The tips that were given should have provided you some advice that can help you get started with your mobile marketing plan.…
DetailsScared? Need Advice? This Is The Video Marketing Article For You!
No matter what business you are in, it helps to be able to have direct contact with your customers. Video marketing is an excellent way to get the word out about your business, and speak one-on-one with potential customers. This article will provide you with some very useful tips on how to begin with video marketing.
Use video marketing to allow your customers to get to know you. You could, for instance, record a weekly video in which you talk about your projects and upcoming deals. Make your video marketing campaign interactive by reserving a segment of your weekly video to answer questions customers send you.
Use events such as expos and trade shows to interview experts. You can then post the interviews on your site as a resource for your viewers. Ask the types of questions that your audience would ask and try to keep the interview as interesting as you can to hold your viewer’s attention.
Find a quality video editing software and learn how to use it. Your videos will be a lot better if you can cut the parts your viewers do not need to see and can smoothly transition from one segment to the next. Keep your videos short, well-structured and do your best to keep your audience interested.
After you have published your video, include your web address in the video description. You will also want to include several keywords that describe your video in the description. This will help users find your information and search engines effectively rank your video. Your web address can also be included in your video.
Do not neglect the sound of your video. You need to invest in a quality microphone if you want to record yourself. If you want to talk while demonstrating your product outside, get a lapel microphone. Do not hesitate to use some soft music if there are some silences in your video.
Get viewers to take action when viewing your videos. This “call to action” will get viewers involved in your campaign. If you have a newsletter and you want people to receive it, ask them to opt-in to the mailing list discussed in your video. Keep things simple and give clear instructions to your viewers.
Remember what power video marketing has over other social media forms. Twitter, Facebook and blogs are all text mediums. Only through video content your emotion, and energy can come through. Body language is said to be the majority of communication, and short of a face to face meeting, a video is your next-best bet.
Make sure that your videos have summaries or even transcripts of the content. The search engines cannot yet listen to or watch videos to index them accurately. So, a thorough description in the text or code is going to be your best bet at getting your video ranked well.
Looking directly into the camera and talking about your business can be a very beneficial means of communication for your bottom line. When people can see and hear what you are about directly, they are more apt to find out more. Get your camera rolling and begin your video marketing campaign today!…
DetailsSimple Tricks To Make Money In The Foreign Exchange Market
There are tons of possibilities for people trading forex personally. With hard work, the right advice and continued learning, you can make much money while forex trading. It is vital when learning forex that the trader has information from experienced traders to help along the way. The following pointers on successfully executing forex trades are essential for beginners.
When trading forex it is important to start out small and only use your earnings gained through trading to add more to your investment. If you throw too much money at it from the get-go, you run the risk of losing all your money in a bad investment. It is not wise to risk more money on an account that you are not certain of.
Don’t allow yourself to become caught up in past forex trading successes to the point of ignoring current signals. Just because you have been doing well does not mean you should start taking bigger risks. In fact, you need to do just the opposite: stick with the risk level that got you the successful trades in the first place.
If you need to make money to pay your bills you shouldn’t be trading forex. There is a lot of risk involved with forex trading. It is something you should do with unencumbered money that isn’t needed elsewhere in your budget. If you are trading to make your mortgage payment, you will end up losing your shirt.
Having a diversified portfolio is important. So high risk currency trading could be a good part of an investment plan. High risk can lead to very high returns; just make sure you do not over-extend in this market. Since forex is extremely high risk do not use more than five percent of your account on the forex market.
Make a trading plan and stick to it. Even if you are only dabbling in the Forex market, you should have a plan, a business model and time-tables charting your goals. If you trade without these preparations, you leave yourself open to making aimless, undirected trades. When you trade as the mood strikes you, you will frequently pile up losses and rarely reap satisfactory profits.
Learn to do your own analysis for forex investment. Market analysis is hard work and it can be tempting to make use of analyses prepared by highly-skilled experts. You must remember, though, that every analysis is prepared to suit the trader who prepares it. If you can do it on your own you can be certain the analysis meets your personal needs.
When participating in forex trading, a great tip is to have two accounts: a real account and a demo one. The real account is the one in which you do your actual trades. The demo account is strictly used for testing purposes. Use the demo account to test alternative trades and alternate stops. This allows you to become more knowledgeable about the market without sacrificing your actual money.
You should consult with people who are experienced in trading so that you are better informed. If you are thinking about Forex trading, this article has some valuable advice for you. Profitable opportunities are vast for new traders who are willing to invest their time and energy into learning about the market and follow expert advice.…
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