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Category: Business Week

Must-have features and technologies for on-demand apps

A smartphone has become a platform for receiving services in a new hassle-free way for users, and the distance between them and the service providers has decreased. The latter also got the possibility to build a robust online presence and connect to the target audience directly. Technology companies are another essential component in this process as they develop customized solutions to cater to consumer needs. Healthcare, education, retail, transportation, beauty, etc. – the list of industries taking advantage of the economy uberization is vast. Even the smallest companies or individuals-freelancers can instantly access the consumer base through third-party apps – deliver home-made food, rent out accommodation, offer childcare, cleaning, consulting services, to name just a few. Besides, clients have a tool to shape the market by assessing the quality of products and services through a rating system

1. Virtual search

Very often, consumers search for the same thing using different keywords. In many cases, they know what they want but cannot describe it precisely. Integrating visual search into retail shopping apps is an effective way to fulfill clients’ needs. They can print screen images from the web or take a photo in real life, and the system will offer the closest match to your range.

2. Voice search

Voice search and voice navigation are what can put an app in the vanguard. According to Google, 20 % of all searches are made with voice, and this rate will only increase. Artificial intelligence allows creating hyperlocal features, which means the app will recognize different languages and accents.

3. AI-based chatbots

If something goes wrong or consumers need consulting on products and services, a chatbot based on artificial intelligence is the trendiest way to be in touch with them. This technology is so advanced that it produces a human-like impression. It is also cost-effective as businesses do not have to pay a customer support team every month.

4. IoT

The Internet of Things is on the rise and designing software for this niche is very promising. In the future, smart devices will analyze health parameters, and the user will view findings and recommendations on their smartphone. The fridge will remember food habits and compile a shopping list or will stock up automatically. Apps that allow interacting with devices will be in high demand.

5. Drone deliveries

It is a tribute to contactless interaction, already tested by such giants by Amazon. However, it is possible that seeing drones that deliver morning coffee will become a common thing in the coming years. The new generation of apps must be an integral part of the logistics systems and have such an option as real-time delivery tracking.

6. Virtual presence

It seems to be a must-have feature in the new world of social distancing. Virtual try-on and similar tools integrated into shopping apps allow us to make better choices, reduce the number of returns, and increase overall client satisfaction. It is also a fun experience, which is an essential factor.

7. Time management

People are becoming less tolerant of time waste, let alone waiting in lines with others. An on-demand app must allow users to plan everything and get goods and services delivered at an exact time slot: e.g., to select food and beverages from a digital menu, choose the delivery zone (table in a restaurant), and get them served as soon as they enter the venue.

8. Contactless payments

We have already written about the trends in the fintech industry and the revolution of peer-to-peer payments. With blockchain technologies, financial transactions are incredibly safe and fast. The traditional POS terminals will be eliminated in the near future – users will order, get a bill, and pay through an app, so it must integrate with payment systems, e.g., Stripe.

Cost of on-demand app development

It depends on a variety of factors – scope, platform, technologies, etc. According to an insightful survey by Clutch (B2B ratings and reviews platform), which was held in 2015 and involved 12 leading mobile app developers, the median cost of developing an iPhone app is between $37,913 and $171,450 (excluding maintenance and updates). The participants were asked to estimate the number of hours necessary to design a fully-fledged product. Then the hours spent on each development stage were multiplied by average hourly rates in the US market. Outsourcing mobile app development to a dedicated team in other destinations like Ukraine is the way to lower costs. costs.

To calculate the exact budget, most software firms offer a Discovery Phase – the pre-development investigation stage, which, among others, aims to assess the commercial viability and potential of a product.

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According to the Blackthorn Vision website.

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Incorporate These Ideas Into Your Article Marketing

Article marketing, or submitting your writing to online directories, is very popular amongst marketing affiliates or online businesses, because it efficiently promotes products and services. It is possible to generate commission-based income by placing written content describing a product or service, which then causes a visitor to make a purchase through your link. Take a look at the following advice regarding article marketing.

Offer an incentive to those who sign up for your newsletter. You can write this yourself or hire someone to write it for you. This will possibly entice customers to receive email marketing from you. The report has to include great information so the reader will not be disappointed.

Do not rely so heavily on strict AP rules when creating SEO content. Doing so lets you focus on producing SEO-friendly content in your articles. The AP guidelines will still help you write fluid content, but ease up on the rules to gain improved results from search engines.

Continue to regularly post new articles. Search engines base how often they check your site on how often you post new content. When you continually post fresh articles, search engines can index your website much more frequently and this may lead to faster conversions of customers.

Article directories and blog networks are a great place to submit your work. With the increasing popularity of blogs, getting published on one can boost your traffic. Don’t forget to include your own details in a bio with every article, so people will read the blog and then click over to your site.

You should be careful about overuse of keywords when you are writing your article. Readers don’t care to read articles with a keyword written over and over. Never use one keyword more than a few times in an article, so that your content still has value for its readers.

Learn the rules to your article directory. Each directory has its own submission regulations.

You need interesting headlines. Boring headlines will not entice people to read your articles. Toss around some ideas before settling for the first headline you think of. You could also ask someone else what they think.

It is important to write in your native language. Though you may be comfortable speaking a different language, avoid the temptation to use it for article marketing purposes. You may end up slaughtering nouns and verbs and overall sentence structure. You also will not have the cultural awareness of a native speaker, so you could end up making references in your writing that make little sense to your readers.

Your articles should contain all relevant information to what you are trying to say. People are looking at your piece because they want to learn something. Your article needs to be accurate and informative. Your readers want to feel that their time was spent productively.

You will work by yourself to promote content, and this can be valuable. You may be able to earn money if readers like your article and buy the product that you mention. These tips can get you to where you want to be when it comes to article marketing.…

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Social Media Marketing: From Twitter To Facebook, We Know What It Takes To Succeed

With the continuing innovations surrounding the Internet, companies need to build a strong online presence in order to succeed. Social media is currently an important aspect of marketing. If you want to use social media networking sites to help grow your business, make sure you follow the ideas you’re about to read.

When you write a blog post, be sure there is a share button for FaceBook included. Having this button means your blog readers can easily share your content with their Facebook friends. This can have a multiplying effect and expand the number of viewers. This, in turn, will generate even more visitors to buy your products.

Learn to utilize YouTube. You can post videos related to your business on this site. This allows you to create a greater personalization with your customers as they hear your voice and see your face. If you have a Twitter account, you can send links to your new content, increasing your YouTube traffic.

Before you begin using social media marketing, develop a strategy. You need to know the basics: how much time and money to spend, who to put in charge of social media accounts, and what you want each page to look like. As with other marketing campaigns, you must establish a timeline in which you hope to reach your goals. Try to stay with the plan you have come up with and you should be quite successful.

Stay humble! If you appear to boastful or arrogant, people will not be be drawn to your or your business. No matter how big or important your company is, your followers will show their displeasure. Always remember that you’re not more important than your customers and followers. They will ultimately determine and sustain your success.

When using social media marketing, you may have to adjust and refresh your objective and goals on a regular basis, so that you can stay on target. The conversations may take your marketing down unexpected paths, so it is best to re-evaluate the direction it is going on a regular basis and adjust accordingly.

Things move very fast in social media, and your company will have to adapt quickly to the changes as they come. Just, a few years ago, tablet computers and smart phones did not exist in a mass-produced and publicly available form. Keep an eye on the new technology so that you are better prepared for the changes to your marketing.

For large companies, social media marketing can be a labor intensive, complicated, and non-standardized task where efficiency can be elusive. Many ad agencies and social media agencies are still trying to understand how to effectively market to the masses and are making it up as they go. So be careful where you spend your money and make sure you are getting measurable results from your marketing campaign.

By following the ideas we present here, you will soon see how social media marketing can really multiply your business. Online is the future, and your business can thrive with a strong online presence. Many businesses do not need a full blown and expensive website when using social media to market themselves.…

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Real Estate And How To Invest In It Properly

People often wish to venture into investing with real estate but are not sure how to begin. If you want to educate yourself as much as possible about investing in real estate, then this article will help you. Read on to learn some of the most reliable tips available today.

Careful not to overextend in terms of buying property. Real estate investing is very exciting, and sometimes it can get the better of you. You may bite off more than you can fiscally chew. Know your numbers and your budgets and stick with them. Even if it seems like an easy flip, don’t go past your budget!

Always be on time when you set up a meeting with a potential client. This will indicate that you mean business and will show no disrespect to your potential customer. Coming to a meeting late shows that you are unorganized and do not care about your customers, which will cause you to lose them.

Do not burnout when you are getting into real estate investing. If you experience some success in the beginning, do not become obsessed with real estate. If you spend all of your time with this business, you will alienate your friends and family and burnout, which can cost a lot of money.

Avoid real estate properties where the price is in the tank. While the price may be good, you may have no buyers, meaning you are stuck with this property. Spending more money means you will become the owner of a better property.

If you are buying an investment property, be sure to hire a good handyman. If you don’t, your profits may be sucked up by repair costs. This handyman can also be on call for problems after hours that the new tenants experience.

A fixer-upper may be cheap, but think about how much you have to renovate to bring it up in value. If the property only needs cosmetic upgrades, it may be a good investment. However, major structural problems can very costly to fix. In the long-run, it may not give you a good return on your investment.

Research the area before you invest in a property. Location is very important, and it is also important to understand the zoning laws. You should also investigate the special attributes of the property. Chat up the neighbors to find out if they think it will be easy for you to rent the property quickly.

It’s best to buy properties in the local areas that you know. Your familiarity with the area minimizes the unknowns that you might face otherwise. You won’t have to worry, because you will be close to the property. You will have better control of your investment since you live nearby.

As you can tell, real estate investment is pretty easy if you know what you’re doing. It is vital that you read a lot to gain more knowledge in order to be more familiar when it comes to real estate investing. These tips will surely make you a better investor.…

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Want To Work From Home? Try These Time-Proven Tips

If you are one of those people that is a go-getter, then you’re in the right place. Having a home business can be a very successful steady flow of income for you and your loved ones. If you want to have any success with home business, you’re going to want to expand your knowledge as much as you can. Look through this article to see what you can take from it.

If you are running a home based business that involves sales, be sure you know and are comfortable with your product. You need to be able to answer questions from your clients quickly and correctly. Being knowledgeable and honest about your product will help clients to trust you, and result in repeat business.

To get the word out about your new home business, have cards printed with your company name and logo. Give one to everyone you know, and leave them lying around everywhere you go. Spend an afternoon in a busy shopping district and leave your business cards on the bulletin boards of retail stores and professional buildings.

Make an office for yourself. If you don’t have a whole room to use for your business, at least create a dedicated space for your work. That way you will be clearer about what you’re doing. When you’re in that space, work. When you’re not in that space, don’t work.

Making business cards is important. There are many websites online that offer free or inexpensive business card printing services. Be certain to include the basic information like name, phone number, email address and your website. Be sure to list you website and email address. Having all this information will make it much easier for customers and clients to contact your business in the way that they feel most comfortable.

To reduce distractions keep your office off limits to children. Have set work hours that enable you to run your business and still have time for your family. Older children should understand not to disturb you while you are working. For your business to succeed your family needs to be supportive and respectful of your work schedule.

Study your competition carefully. Understand their pricing and know where you fit in. Never say negative things about your competition. Have your ever noticed that malls are full of clothing stores that all manage to keep doing business? Competition brings out the best in different businesses and every business has its own unique nuances that draw different customers. Talk up your own business, your products’ features, and how they benefit your customers.

To run a home business successfully, you should strive to choose an industry where you have some background and expertise. Your industry knowledge and experience will help you in making contacts, evaluating your competition and gaining credibility among your customers. Starting a home business in an industry where you are less familiar will make many of the key tasks of starting a business much more difficult.

Now that you have a good idea of what it is you want to do for your home business, you should start thinking of strategies you can use. Once you have an idea of the way you’re going to go about making your home business successful, you then need to try those strategies out. It’s only through trial and error that you’re going to see success.…

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Hammering Your Brand Into The Minds Of Your Customers Using Email Marketing

Emails are one of the best ways to communicate with others. They are quicker than postal mail, more efficient, serve many purposes, and completely free to send. Did you know that emails can even be used for marketing? With the simple click of a mouse, an email can be used as a marketing tool. In the following article, you will learn how to use emails for that specific purpose.

Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third email should contain their first newsletter and their special offer.

Try engaging the customer using the subject line of the email. Your email must grab your reader’s attention the minute it lands inside of their inbox, otherwise it may go into their trash. If you have a weak or uninteresting subject line, that is exactly what will happen. So try spicing up your subject line with some creativity.

Give customers the choice of getting a plain text version of your email marketing materials or a rich text version. Customers can choose the option they prefer when they sign up for your newsletter. Plain text versions don’t include graphics, so customers with slower connections or overactive spam filters might appreciate this option.

To get the most out of each email you send, try to focus each message on a single clear, concise message. Your readers should know what you are trying to say within the first few seconds of reading the message. Give them a call to action that is clear, and that they can easily respond to.

Make sure you are working off of a clean list. This keeps the time you spend directed towards targeted customers. Targeting the wrong customers will not help you, and a clean list can get you to more of the right customers much faster. Clean up your list, and get to the right customers!

Learn the things you should avoid by checking out what people think is spam. Sign up for a free email account, post your new address around the web, and watch the spam roll in. No one wants that. Learn from their mistakes and correct any that exist in your own email campaign. People will be able to recognize your emails from the spam they usually get and trust you.

Try to make it as easy as possible for customers to unsubscribe from your emails. By not making it simple, they will feel like you are being too pushy and may be turned off from your product or business. Give them the option to opt out from some of your emails or all of them.

In conclusion, emails are a great communication tool. There are many advantages to using emails, such as speed, efficiency, and cost. In addition to a communication tool, emails can me used as a marketing tool as well. All you have to do is remember the information from above and you can use emails for marketing.…

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Forge Your Own Path Through Life With These Helpful Leadership Tips

Do you want to know ways you can improve your company and excel in business? If so, you need to improve upon your leadership skills. Even a leader that’s great can figure out what needs to be done to improve from time to time, and this article will help you to improve when you want to be the best leader possible. Read on for more information.

When you’re a leader, make sure that you team with people. You must remember that you are a part of a team. Individual voices can contribute to and better an entire project so try bringing others together to collaborate. Leaders are never alone. Do your best to invite as many perspectives into the discussion and decision-making processes as you can.

If you wish to be a great leader, you shouldn’t act like someone who knows everything in the world. You may think your ideas are the best, but it is important to listen to what others have to say. They can suggest things to you about how your idea can be improved, executed better, or what the problems in the plan are.

Empower your employees. Leadership isn’t just about decision making. It’s also about knowing when to give up the power to your trusted colleagues. When you let them make decisions, you are helping to build their loyalty to the company. They’ll feel respected, and most importantly, wanted. That’s a big thing for the health of your business.

Build play time into work time. Not every moment of the day needs to be filled with productivity. Smart leadership will find ways for employees to let go every once in a while. It can be an outdoor activity or an indoor game room, or something else entirely. You’ll see that your employees will respond positively.

Leaders, and their teams, often do not connect as much they would like to. However, getting together to talk about work is vital in order to keep things running smoothly. The best kind of gathering to start with is one where you, as the leader, opens the forum with a question like, “How is everything going?” This is a great ice-breaker, and will help you to learn a lot.

Strive for excellence. Don’t ever settle for “good enough.” Great teams always try to set the bar a bit higher each time. As a good leader, set high standards for yourself and make sure there are ways to measure them. Know what that standard is and hold others accountable to it. Don’t just evaluate their progress, but try seeking perspectives from those other organizations that inspire you. Learn from their experiences and try finding ways to make them work for your team.

The tools you have learned can help you strive to be the leader you desire to be. Refer back to this article when you need a bit of help. Let others know about what you have learned. Doing so will help your company thrive for yourself and your employees.…

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