Is your company an important part of your life? If it is, you will want to give clients a positive experience. This means investing time into reputation management. Here you’ll find some great tips on reputation to help get you started.
If you find negative content about your brand online, get rid of it. It it is on a Web property you control, like a comment on your blog, just delete it. If you need to, send a request to the Webmaster where the content is. When they do remove it, make sure it no longer shows up by using the Google URL removal tool.
Write articles on other sites for a better online business reputation. This can help many people see you as a professional. End your articles with your name, company, and a link back to your website. Where you write will depend on the purpose of your business, your niche, and your target audience. Try to keep the content as relevant to these items as possible.
The last thing you want is for people to look for your business online and they come up with a lot of empty directory listings. If you notice that the listing for your site is incomplete, you should do whatever you need in order to change that. You should also work hard on correcting any information that is erroneous.
Never post fake reviews and comments that would put your business in a positive light. Whether you believe it or not, most customers will know when they are being duped and they will lose trust in you and your company. Instead of gaining customers, you may end up losing them.
Try to follow up with your customers soon after they make purchases. This will make it more likely that they will express concerns with you rather than sharing them all over the Internet. You can use this as an opportunity to resolve the issue before it gets out of hand.
After customers make a purchase, follow up several times to ensure satisfaction. It may be that their issues do not arise until later down the road. Checking in will give you the opportunity to address any issues they may have.
Sponsor a community event. Your business reputation will benefit if you do. Community participation is viewed as a positive thing, especially if you’re donating your time. These positive impressions can go far when it comes to the success of your business.
When you are creating a response to a negative review online, try your best not to mention the name of your company. The more that it is listed on the page, the more likely this will show up higher in search engine results, which is a huge blow to the reputation of your business.
When a customer complains a product or service that you company offered, it is easy for you to jump into defensive mode. However, control yourself, and get more information about the complaint before you do that. You can smooth out the situation better this way, and you will gain a better reputation for your company.
As previously mentioned, you should make your customers care about your business. The key to all this is your reputation. Manage your reputation by using the above advice to bring in more customers.